February 7, 2012

Clipper 2012 Restaurant Trends: Getting Social

We are rolling them out one at a time but here is the eighth of thirteen peeks at what the near future of the restaurant industry looks like to the "Clipper Council" of key Clipper executives along with a splash of those from Clipper's long list of global-leading restaurant chains and independent upstarts.
 
Getting Social - Few industries have not been touched by the social media boom but the restaurant industry in particular, based around something as social as eating out, has plenty of room to grow in this direction.  Four Square showed us how to turn going out into a game, just ask the "mayor" of your local Starbucks.  Restaurants are catching on to the value of actively encouraging digital interaction.  From online delivery ordering to Twitter specials to custom apps, the market leaders will be those who grab the 21st century tools by the horns.

Prior Seven 2012 Clipper Restaurant Industry Predictions:

February 6, 2012

Clipper 2012 Restaurant Trends: Menu Prices Will Rise

We are rolling them out one at a time but here is the seventh of thirteen peeks at what the near future of the restaurant industry looks like to the "Clipper Council" of key Clipper executives along with a splash of those from Clipper's long list of global-leading restaurant chains and independent upstarts.
 
Rising Costs Makes for Rising Menu prices - Rising restaurant costs have been absorbed to a large degree by the restaurants themselves. Now at the profitability breaking point, some of the expenses will be passed onto the customers.  We are a long way from a $20 Big Mac but you may see the dollar menus getting a little smaller while average menu item prices inch up.

Prior Six 2012 Clipper Restaurant Industry Predictions:

February 3, 2012

Clipper 2012 Restaurant Trends: Stepping Up

We are rolling them out one at a time but here is the sixth of thirteen peeks at what the near future of the restaurant industry looks like to the "Clipper Council" of key Clipper executives along with a splash of those from Clipper's long list of global-leading restaurant chains and independent upstarts.
 
Stepping up when Stepping out - American families suffering from "kitchen fatigue" of endless meals at home while they tightened their belts will venture back out into restaurants seeking small indulgences, not five-course wallet-busters.  Crank up your menu just a notch by offering Angus beef, Lobster, wood-fired, and artisanal options for a "menu-plus" experience.
Prior Five 2012 Clipper Restaurant Industry Predictions:

February 2, 2012

Clipper 2012 Restaurant Trends - The First Meal

We are rolling them out one at a time but here is the sixth of thirteen peeks at what the near future of the restaurant industry looks like to the "Clipper Council" of key Clipper executives along with a splash of those from Clipper's long list of global-leading restaurant chains and independent upstarts.

The Most Important Meal - Breakfast will be big again in 2012.  Not only will breakfast menu items expand, but look for some established players to start opening their doors early for the first time.  Breakfast has fueled 60% of traffic growth for all types of restaurants over the last five years, yet accounts for less than 9% of overall business.  Savvy restaurants will seize on this growth segment as more Americans get back to work.

Prior Five 2012 Clipper Restaurant Industry Predictions:

February 1, 2012

Clipper 2012 Restaurant Trends - As You Wish

We are rolling them out one at a time but here is the fifth of thirteen peeks at what the near future of the restaurant industry looks like to the "Clipper Council" of key Clipper executives along with a splash of those from Clipper's long list of global-leading restaurant chains and independent upstarts.


As You Wish - Custom fries are just the beginning.  Look for hyper-customized ordering systems and flexible menus that cater more and more to consumers' dining wishes.


Prior Four 2012 Clipper Restaurant Industry Predictions:

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