February 6, 2012

Clipper 2012 Restaurant Trends: Menu Prices Will Rise

We are rolling them out one at a time but here is the seventh of thirteen peeks at what the near future of the restaurant industry looks like to the "Clipper Council" of key Clipper executives along with a splash of those from Clipper's long list of global-leading restaurant chains and independent upstarts.
 
Rising Costs Makes for Rising Menu prices - Rising restaurant costs have been absorbed to a large degree by the restaurants themselves. Now at the profitability breaking point, some of the expenses will be passed onto the customers.  We are a long way from a $20 Big Mac but you may see the dollar menus getting a little smaller while average menu item prices inch up.

Prior Six 2012 Clipper Restaurant Industry Predictions: