February 14, 2012

Clipper 2012 Restaurant Trends: Feed the Youth

We are rolling them out one at a time but here is the 11th of 13 peeks at what the near future of the restaurant industry looks like to the "Clipper Council" of key Clipper executives along with a splash of those from Clipper's long list of global-leading restaurant chains and independent upstarts.  

Feed the Youth - From "family hour" specials to kids menus, restaurants will be courting the kids as way to get mommy and daddy out for a meal as well.  Those that will see the most success will be those that go beyond a kid-sized pizza or dollar pancakes decorated like a mouse.  Healthy kid-menu options, loyalty clubs just for children, fun-zone dining areas and other innovations will make the difference and build the kind of customer loyalty that spans an entire family.

Prior Ten 2012 Clipper Restaurant Industry Predictions: