It is near the end of January and
it has been almost two months now of stories predicting what will move the
restaurant industry in 2012. Now that
these stories are slowing to a trickle, Clipper is taking a new spin by looking
back at looking forward.
We tracked all of the predictions
from the restaurant pundits, industry organizations, and trade media to run it
by the "Clipper Council" to flag a baker's dozen worth of the trends
most likely to really gain traction in the New Year. Our council consists of key executives from
Clipper along with a splash of those from Clipper's long list of global-leading
restaurant chains and independent upstarts.
We are rolling them out one at a time but here is the first of thirteen peeks at what the future looks like to them...
Organic, Healthy, Vegetarian, Vegan & Natural Menu Items - Yes, this
seems to be a perpetual favorite but for a good reason. Demand for these menu options keep
increasing. While nobody is suggesting
converting entire menus to green fare, the vast majority agree that having
these options not only appeal to new customers but offers a broader appeal to
current ones.
