February 7, 2012

Clipper 2012 Restaurant Trends: Getting Social

We are rolling them out one at a time but here is the eighth of thirteen peeks at what the near future of the restaurant industry looks like to the "Clipper Council" of key Clipper executives along with a splash of those from Clipper's long list of global-leading restaurant chains and independent upstarts.
 
Getting Social - Few industries have not been touched by the social media boom but the restaurant industry in particular, based around something as social as eating out, has plenty of room to grow in this direction.  Four Square showed us how to turn going out into a game, just ask the "mayor" of your local Starbucks.  Restaurants are catching on to the value of actively encouraging digital interaction.  From online delivery ordering to Twitter specials to custom apps, the market leaders will be those who grab the 21st century tools by the horns.

Prior Seven 2012 Clipper Restaurant Industry Predictions: