We are rolling them out one at a time but here is the tenth of thirteen peeks at what the near future of the restaurant industry looks like to the "Clipper Council" of key Clipper executives along with a splash of those from Clipper's long list of global-leading restaurant chains and independent upstarts.
Have a Drink - From handcrafted beers to exotic coffees, diners are looking for better quality and variety across the entire menu and that extends to the drinks as well. Telling a customer all you have is "Coke, Sprite, Diet Pepsi, Bud, Bud Light and iced tea" is not going to cut it in 2012. It passes up an opportunity to sell something that diners are willing to pay a little extra for.
Prior Nine 2012 Clipper Restaurant Industry Predictions:
