February 3, 2012

Clipper 2012 Restaurant Trends: Stepping Up

We are rolling them out one at a time but here is the sixth of thirteen peeks at what the near future of the restaurant industry looks like to the "Clipper Council" of key Clipper executives along with a splash of those from Clipper's long list of global-leading restaurant chains and independent upstarts.
 
Stepping up when Stepping out - American families suffering from "kitchen fatigue" of endless meals at home while they tightened their belts will venture back out into restaurants seeking small indulgences, not five-course wallet-busters.  Crank up your menu just a notch by offering Angus beef, Lobster, wood-fired, and artisanal options for a "menu-plus" experience.
Prior Five 2012 Clipper Restaurant Industry Predictions: